Small.
That's it. Small.
Make the vitamins small enough to actually swallow. Where is it written that a vitamin has to be the size of a horse pill? Is there more value in a larger tablet? I don't think so. I think more skill is required to make the vitamin in a manageable size.
Aspirin sized. Ibuprofen sized.
A size I can swallow without it getting caught in my throat, causing me to choke and gag, and having the paramedics called. That size.
A size where I can safely take more than one tablet at a time. That size.
I recently switched from Centrum Silver multi-vitamins to Equate because the Equate was smaller. Cheaper was a bonus, but smaller was the motivation.
I switched from Spring Valley B-complex to Nature Made because it was smaller. Their tablets are about 2/3 the size of the Spring Valley.
I pay extra for Glucosamine *plus* joint lubricant, not because my joints need lubing, but because the pills are smaller than my previous brand.
Spring Valley vitamin D comes in soft gels. This alone is awesome because a soft gel will dissolve if there is a problem. But these soft gels are tiny. It would take 4 to make up an aspirin.
Surely manufacturers can create smaller vitamins. And put a life size picture of the vitamin on the bottle, please. Sudafed comes in tiny red pills (with a picture). Imitrex, small. Actifed, smaller than an aspirin.
That's my criteria - let no vitamin be larger than an aspirin. And put the size on the bottle.
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