Saturday, March 2, 2019

I hate when advertisers misuse words.

Life Alert commercial - "The following is based on reality.  You MAY be offended."

Cut to an elderly woman laying at the foot of the stairs, crying pitifully for help. 

Per Google search, Offended means "resentful or annoyed, typically as a result of a perceived insult".

How particularly can anyone be offended by this.  There is no insult.  There is nothing to resent.  

It's sad, yes.  It can be scary to think of.  But it is NOT offensive.  

This reminds me of the Click Bait articles that abound on the internet using inflammatory words to trick you into clicking their links.  

On the off-chance that this wording wasn't intentional, how about the copy-writers do a little research into word meanings? 

How about Appalled - "greatly dismayed or horrified"?

Or Distraught - "deeply upset and agitated"?

Or even Outraged - "an extremely strong reaction of anger, shock, or indignation."

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