Monday, October 10, 2011

Illogical advertising irritates me

Maybe the illogic of some advertising doesn't bother other people, but it bothers me.  I find myself distracted from the message or turned against the advertiser.

Now I don't mean deliberate illogic or fantasy.  I'm pretty sure there isn't a real Kebbler elf, or a Direct TV football fairy.  What bothers me is the presentation of a situation as realistic, that really isn't.

I don't know how many of these may be local ads. If you haven't heard of these, my apologies.

There are the Titan Auto Insurance television commercials.  There is a Titan bobble-head on the car dashboard.  If the driver has never heard of Titan Insurance, how did the bobble-head get into the car?

There is a Lasik radio ad (probably local) where a man and a woman are discussing Lasik as if he has never heard anything about it.  She has had the procedure and tells him all about it.  He even asks her about the cost.  Then he asks if they can afford it.  Sure, we can.  It now appears this is husband and wife.  So why doesn't he know anything about her surgery?

There is the billboard that advertises "Faster ER wait times".  Now how do they accomplish that?  Is there  a time distortion field in the waiting room?  Shouldn't someone who makes a living off words realized that the wait times are "Shorter", not "Faster"?

My latest irritant is a radio commercial for a baby sitter verification service.  The kids brag to Mom that the baby sitter let them watch the blocked channels.

Now - from the kids voices, they were old enough to know better than to squeal to Mom.  They know they will never get to watch blocked channels again if Mom doesn't hire this particular baby sitter.

And who gave the baby sitter the code for the parental controls?  Mom, that's who.  So who is really responsible for this transgression.  Yep, Mom. 

I have a friend who has had his fill of Flo from Progressive and the Geico gecko.  I like both of these advertising icons.  So I guess what irritates one person charms another.

But these irritate the crap out of me.

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